“HTC is a brand to watch in the mobile space,” said Malugin. “HTC has a reputation for cutting edge innovation and design and provides a unique mobile experience for its users. It is an exciting time as HTC builds broad consumer awareness and further reinforces its position as a leading smartphone designer. I am thrilled to be joining at such an important stage in its evolution as a consumer brand and look forward to contributing to its continued success.”
Malugin brings a wealth of experience having held top European marketing and management roles in for a variety of leading consumer brands. He has also previously led the business development function for a mobile chipset start up and established a marketing and digital consultancy supporting a variety of businesses including multi national companies.
Florian Seiche, vice president, HTC Europe, added: “HTC looks for individuals who are able to articulate and effectively wield HTC’s unique, customer-centric brand. Vladimir’s appointment is an important step in establishing our global vision for HTC.”