The specially-designed HTC trailer will visit 11 cities across the UK and Ireland over a six-week period, showcasing some of the many features of HTC Sense as well as the company’s 2011 product portfolio. Touring some of the most popular shopping areas of the UK, a team of HTC specialists will provide training sessions for retail store staff and will also be available to help new HTC customers learn how to get the best out of their phone.
Jon French, UK & Ireland Executive Director, commented, “The capabilities of today’s smartphones have grown far beyond what we thought possible as little as five years ago and although many people may want to move to a smartphone, they often barely scratch the surface of their handset’s potential. We want to empower store staff to speak to their customers about HTC phones – and truly understand the advantages of HTC Sense. It’s also a fantastic opportunity to meet our customers and learn more from them about how they use their phones and what they want to see in future models.”
The state-of-the-art trailer will feature different zones, allowing visitors to explore some of the more popular features of HTC Sense through an interactive wall and get hands-on with some of HTC’s latest devices, including handsets such as HTC Desire S as well as HTC Flyer – the company’s first tablet. Visitors will also be able to take their picture on an HTC Flyer and explore their artistic side, using HTC Scribe to doodle on the image or add a message before uploading it to a mosaic screen that will build throughout the day as more images are added.
HTC’s range of accessories will also be on display, allowing visitors to see how they can extend and enhance their mobile experience in the office, the car or at home. HTC’s dedicated training team will be on hand to demonstrate the different models, help new HTC users to set up their phones and advise those considering their next handset on the best HTC model for them.
Private retail staff training sessions can be booked at the start and end of each day, allowing store staff to get to the heart of HTC products and learn more about the devices that will be on the shelves in the coming months.
“Our core aim is always to place the customer at the heart of the mobile experience and to do this we listen and observe how people use mobile technology,” added French. “This roadshow allows us to speak directly to those people who are most important to any mobile phone company – our customers, both trade and public. We are excited to be able to visit so many cities around the UK and Ireland and look forward to seeing everyone in the next few weeks.”