A ground-breaking partnership between Rangers Football Club and Huawei is set to bring fans into a whole new era of in-depth, WiFi-based engagement with the Club.
In a seven-figure investment, the Club is working with Huawei to provide one of football’s first fully converged stadium-wide WiFi deployments. The market-leading project will ultimately give every fan seated at Ibrox Stadium – as well as those in the approaches, concourse, restaurants and corporate areas – full, instant access to content-rich media and allow them to participate in real-time interactions with the Club.
Starting in August on a stand-by-stand basis, the phased development will allow Rangers to engage with fans and create the best possible matchday experience. The new set-up will remove connectivity problems in high-density areas and ultimately give 50,000+ supporters access to club competitions, merchandising, Rangers Media, Team Talk discussions, forthcoming events and enhanced fan/club engagement.
Victor Zhang, CEO, Huawei UK said: “Huawei is at the forefront of innovation in communications technology and we are very proud to have been chosen to deliver a new channel of communication between Rangers and its supporters. The high data capacity that WiFi delivers will allow Rangers fans to use social networks to share their experiences, as well as allowing the club to enhance its ‘digital dialogue’ with its supporters.”