Intermedia has appointed Jarmila Yu as director of marketing EMEA as part of its continued channel push. It follows the recent appointment of Aidan Simister as director of sales EMEA, who has built a dedicated channel team in the Reading UK office of Intermedia.
Yu brings more than 20 years’ international marketing experience to the role, having driven the agenda in roles at the likes of IBM and Kaspersky Lab.
With the Intermedia Partner Pledge at its core, Intermedia is launching a triple-pronged charge on the channel in line with her appointment:
1)Channel Recruitment – A new approach to meeting, evaluating and signing up – kicks off with Intermedia Cloud Insights 2014 on 25th November at Mercedes Benz World
2)Channel Enablement – Simple, effective and efficient on-boarding – with infrastructure and tools that support needs throughout the sales cycle
3)Channel Activation – Direct engagement with Intermedia’s marketing team and access to marketing services – go–to-market has never been more integrated
Aidan Simister says: “It’s great to have Jarmila on board. Jarmila came to join us because she saw Intermedia’s potential to continue its growth and success. She shares our vision of growing through the channel, which we believe is the best route to market, providing a strong connection with the end users and delivering excellent cloud services.”
Jarmila Yu adds: “There’s a real buzz about Intermedia and what it can offer both the end user and the channel, which is why I was so keen to join. It’s an organisation capable of helping businesses be brilliant – allowing them to focus on their core day-to-day activities by taking away the layers of complications traditional IT has brought to many over the years.
“Change is happening at such a fast speed. SMB and Enterprise each have their traditional and new challenges and opportunities. The vendor landscape is changing, and the channel itself needs to evolve. Intermedia has what the end customer and the channel needs.”