Intermedia has introduced a new, through-partners, marketing automation platform and launch of Intermedia University – a self-paced learning platform designed to educate and train partners. These new resources strengthen Intermedia’s multifaceted approach to enabling partners across the entire customer lifecycle, from marketing and lead generation to sales and order fulfillment, and from onboarding and migration to ongoing technical support.
According to CompTIA’s latest State of the Channel UK Study, only 19 per cent of UK channel firms indicate that the majority of their revenue is coming from new customers. But over the next two years, 41 per cent of channel firms expect more revenue to come from new customers. This points to the likelihood that channel firms will be significantly stepping up their investment when it comes to new customer acquisition.
With a premium through-partner marketing automation platform, Intermedia now enables its partners to implement a variety of month-long integrated marketing campaigns in less than 5 minutes, without any in-house marketing experts. Such campaigns would otherwise require several marketing experts months to create from scratch. The easy-to-use platform contains unique and compelling content that Intermedia partners can brand as their own with pre-made templates for email, landing pages, social media and more. Automated workflows enable partners to schedule the entire campaign and simply let it go to work for them. Partners also have access to campaign metrics and real-time lead alerts to help track the success of their campaigns and win new customers.
Intermedia University is designed to help partners close deals efficiently and effectively. This new web-based platform includes a vast library of interactive, on-demand training courses to support partners who were selling or interested in selling Intermedia services. The content ranged from introductory lessons to expert advice, with relevance to partners of all levels of experience. Training resources span across Intermedia’s core products including Hosted Microsoft® Exchange, Email Archiving and SecuriSync. In addition to self-paced video webinars, partners can corroborate their new learnings with Intermedia’s integrated certification quizzes.
“Intermedia’s new through-partner marketing automation platform combined with Intermedia University are the perfect 1-2 punch,” said Gregory Gong, Managing Partner at Wall Street IT Management. “We have seen firsthand how the marketing automation platform generates new business leads quickly, while Intermedia University equips us to convert those leads into sales.”
“As a ‘partner first’ company, Intermedia is always looking for ways to expand its tools and resources to help partners grow their cloud business,” said Jon Borgese, Senior Director of Channel Marketing at Intermedia. “We’re excited by the tremendous growth we’ve seen thus far. We’ve already seen hundreds of partners register to use our new through-partner marketing automation platform to help with lead generation. And over 1,500 partners worldwide have utilised Intermedia University, and counting. We expect to see significant growth in the partners using both of these platforms in 2016 and beyond.”