Communications technology high-flyer Invosys have rebooted their branding as the group pledges to shake up the channel and challenge the telecoms establishment with better, simpler and smarter products.
The edgy new look and feel comes after Invosys recently announced the acquisition of VoIP platform developers Telux HD.
Peter Crooks explains more, “We’ve had an incredible six months at Invosys with many exciting developments and the company is now looking and feeling quite different to how it was, so we felt it was important to communicate these changes to our customers and updating our branding was a perfect way to show this”.
The new graffiti-style branding is a powerful medium to communicate set the tone and visualise Invosys’ mission to create change and offer choice in the channel, while challenging the ‘establishment’ – the big clunky telcos that Invosys wants to compete with – and encouraging customers to try something new and exciting, which is better and simpler. Rather than being completely new, it is a development of the instantly recognisable logo that the company currently use and marks the latest evolution of the company.
Rob Booth continues: “We wanted to clearly set out who we are, what we do and how. Embracing change means taking risks and reinventing the status quo, having a vision and the courage to make it. We want to be bold and confident about how we want to challenge the channel to find a better way. So it really marks the start of a new age for Invosys and everyone involved. It has always been our aim to lead with innovation and we strive to set the bar higher with groundbreaking development of better, simpler and smarter products. The desire will never change, and the bold new branding perfectly reflects what we stand for.”