The program is aimed at value added resellers (VARS) and systems integrators with the primary objective of providing growth opportunities to Ipanema partners.
Ipanema provides its partners with a unique technology allowing them to reach high profitability at resale level and to deliver high value initial and recurring WAN Governance services to their customers.
The Ipanema Advantage Partner Program consists of two membership levels – Elite and Business with tailored program elements and benefits to support and reward the success of partners committed to selling Ipanema products.
Elite Partners have achieved the highest levels of Ipanema sales, pre-sales and technical certification and significantly invest in promoting and implementing Ipanema solutions in large environments.
Business Partners have achieved a first level of sales, pre-sales and technical certification. They are experienced enough to deliver WAN Governance solutions to their customer base and make significant investment in post-sales resources.
Ipanema’s system can be sold as a standalone product, though the IAP Program also provides opportunities for channel partners to increase their margin by offering consultancy and a range of additional services, such as auditing or IP telephony network readiness testing. VARs offering managed services can buy the Ipanema system themselves and use it to deliver managed services to clients, or they can resell it to clients and then provide a caretaker service, managing the system and delivering value added services.
Nigel Pink, VP&GM, UK&I, Ipanema Technologies commented: “The ability of our platform to easily scale means we are the WAN Governance provider of choice for telecoms operators that wish to deliver managed services to multiple customers. With the launch of our IAPP we are offering VARs the opportunity to make initial sales, but also to develop the capability to use our platform to manage application traffic for their customers. Providing our WAN Governance technology as a managed service allows VARs to secure recurring revenues and to become a critical part of their customers IT operation.”
Ipanema will fully assist its channel partners; through a programme of training and sales, marketing and technical support. The company will also enable partners to demonstrate the Ipanema system to prospective clients so they can see proof of concept without having to make an initial investment.