IT resellers and MSPs without voice expertise can start targeting recurring telephony revenues with minimum investment thanks to new cloud technology advances unlocked by nconnect, which launches in the UK this week. As a provider of cloud telephony services to the enterprise market they are expanding into the UK with plans to sign up an initial 40 partners to its channel programme by the end of the year.
The Channel has been debating whether IT resellers or traditional voice resellers were better positioned to provide complete IT/comms solutions to the end users for some time. Moves like this clearly indicate that whichever side of the fence you sit on you need to move with the times. Are you making your customer as sticky as possible? Are you providing your customers with a complete range of IT/ comms services or are you handling a small part of that? These are the kind of questions Comms Business would like to see its resellers asking themselves.
Under its German brand NFON, nconnect has amassed over 5,000 enterprise scale customers including Thomson Reuters and insurance giant Allianz, and is looking for similar penetration into the UK market with support from resellers.
“Voice vendors have conspired to alienate IT and data-orientated partners from taking full advantage of enterprise voice opportunities, setting the bar too high on in-house technical skills and having prohibitively expensive vendor accreditations,“ said Rami Houbby, UK Managing Director of nconnect. “That’s over now that nconnect is offering a simple and reliable cloud based service to transact with confidence. We believe over £100m gets left on the table by voiceless resellers year-in, year-out, but now they can finally capitalise on the full potential of their customer relationships and make big inroads into those revenues with extremely limited investment and no risk.”
“Delivering voice services is usually fraught with technical obstacles, but nconnect means we’re no longer prevented from giving customers support for all their IT and communications needs no matter how large they are, how many sites they work across or how fast they are growing,” said Martin Bacon, Managing Director of Parachute IT, an nconnect Gold Partner. “We see real differentiated value in that cloud-powered flexibility, feature set and reliability. Since becoming an nconnect partner we’re getting more opportunities out of our installed base, our customers are very happy and we haven’t had to become experts in complex systems, or even hold any stock – let alone install infrastructure. Voice is now a logical part of the cloud IT services we offer, and we’re increasingly using that to go after new business opportunities we know we can win.”