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Jabra Partners with Ingram Micro

Andrew Doyle

Jabra Business Solutions has entered into a European distribution agreement with Ingram Micro. The agreement will generate market opportunities for both organisations and for the value-added reseller community and allow Ingram Micro to offer best-in-class Jabra headsets and speakerphones solutions to their vast European customer base, which will support growth of the headset category and the Jabra brand across the region.

Harnessing the ‘Power of Partnership’, the new agreement expands the offer of Ingram Micro Advanced Solutions, the value-add division that provides resellers with the opportunity to grow their UC category. By leveraging Jabra’s UC-compatible portfolio, which includes optimised audio devices for the leading UC providers such as Microsoft, Cisco and Avaya, Ingram Micro resellers can now offer their UC customers a full solution, encompassing sales expertise and technical support.
The agreement also allows for the launch of SMB channel programmes and the Channel Transformation Alliance, (CTA) education module, which will supply resellers with additional ways to maximise sales and services opportunities.

Christophe Mory, Senior Manager UC EMEA at Ingram Micro said “Jabra products are easy to use, provide a best-in-class user experience and will equip our resellers with a best of breed communication solutions. In the UK and in Germany our partnership with Jabra has been a great success and we’re excited about the prospect of expanding our relationship into all of Europe.”

Andrew Doyle, Senior Director, Jabra Channel Sales EMEA, commented on this announcement, “We are excited to strengthen our Distributor relationship regionally and this European agreement will allow Jabra to work with Ingram Micro to educate resellers on the importance of audio devices within UC deployments and enable them to offer optimised solutions that will increase their revenue and grow their headset category.”

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