Lebara Mobile’s success has also seen a significant increase in the number of UK customers using its pay as you go SIM product, the company claimed. Lebara Mobile now has well over one million total acquired customers in the UK, with recent growth of new customer numbers up 90% compared with 2008, and in excess of three million acquired customers globally.
Yoganathan Ratheesan, CEO of Lebara, attributes this success to the company’s business model and service: “The economic climate is having a major impact on many UK businesses. Lebara Mobile, on the other hand, is bucking the trend; we are a successful, fast paced company with a business model that delivers real value to our customers and real results to the business. Our quality service mixed with transparent and honest pricing offers consumers a simple, easy to use and convenient pay as you go mobile SIM product. And our healthy financials, strong distribution network and partnerships enable us to be profitable and grow. This is a very exciting time for Lebara.”