All customers who buy a top-up for their Lebara Mobile pay as you go SIM card will be eligible to receive free credit instantly, from 20% or £1 off a £5 top up, to 50% or £25 off of a £50 top up.
Those customers who top up a total of £20 or more in any one month, but have been given less than £10 in instant free credit, will be given the difference the following month to ensure they receive a total of 50% free credit. For example, when a customer tops up with two £10 vouchers in any one month they will be given £5 free credit instantly (£2.50 at each top up) and then an additional £5 free credit at the start of the next month to take the total free credit they receive up to 50% of their spend.
Robert Gaskin, UK country manager for Lebara Mobile, commented: "In the 12 months since launch, we’ve established Lebara as the UK leader in providing high quality, low cost international mobile services. Now, we are now offering our customers even greater value on all their calls. I firmly believe that our exciting new offer, combined with extensive retail availability, will also help us attract new customers to extend our market leading position."
To support the 50% Free offer, Lebara Mobile is also launching an advertising campaign throughout the UK until the end of the year. The campaign comprises of outdoor billboards and bus shelter advertising; tube train and station posters; regional print media, ethnic TV, ethnic radio advertising; and ethnic print and online advertising.
Lebara now operates in seven European countries and delivers a unique low cost national and international call offering tailored to the needs of diverse communities, with a particular focus on economic migrant workers.