Lebara Mobile partners with Martin McColl

Lebara Mobile, the UK market provider of high quality, low cost international mobile services, has announced that Martin McColl has agreed to sell Lebara Mobile airtime and SIM cards from its 1,250 stores across the UK, with immediate effect. Martin McColl is selling Lebara Mobile SIM cards on an exclusive basis for 12 months.

Customers can make low cost UK calls, send texts for just 10p to anywhere in the world or call friends and family who live abroad at very affordable rates. It is now even more convenient for Lebara Mobile’s 600,000 customers across the UK, who can purchase Lebara Mobile SIM cards and airtime from any Martin McColl newsagent or convenience store as well as over 95,000 other retail outlets.

Initially formed in 1998, Martin McColl Newsagent and Convenience stores is the UK’s number one neighbourhood retailer and includes the Martin’s, RS McColl and McColl’s brands. The company is undergoing a period of exciting and ambitious growth, and the new relationship represents a significant opportunity for Lebara Mobile to reach out to Martin McColl’s growing customer base within local communities and on many high streets throughout the UK.

Jon Fawcett, head of group marketing for Lebara Mobile, commented: “We are very excited about our new relationship with Martin McColl’s. We have consistently said that getting the right distribution strategy is vital to MVNO success and it is exclusive relationships such as this that will underpin our continued success. We are committed to developing relationships with key national retailers and to maximise the potential they represent for both us and our retail partners moving forward.”

Paul Taylor, general manager for marketing at Martin McColl, added: “The partnership we have formed with Lebara Mobile enables us to expand our mobile service offering and grow the international calling category within the Martin McColl store network. We look forward to helping our customers across the UK to minimise their bills by taking advantage of Lebara Mobile’s low cost, high quality mobile services.”