LG makes smart move with new smartphone

LG Electronics (LG), a worldwide technology and design leader in mobile communications, today announced LG-GM730, its newest handset in LG’s smartphone line-up, which makes advanced smartphone features easy to use. This is the first smartphone to use new version of Windows Mobile OS integrated with LG’s advanced 3D S-Class User Interface.

LG Electronics steps forward to the smartphone market making statement that users don’t have to outsmart to their smartphone.
The LG-GM730 is the newest phone among LG’s easy-to-use smartphones line-up to come. The company has recently signed a special contract with Microsoft, allowing them to be the first manufacturer of a phone with the new version of Windows Mobile. On top of Windows Mobile, the LG-GM730 will provide LG’s dynamic, direct and intuitive S-Class User Interface.

“The combination of Windows Mobile and our new 3D S-Class User Interface will make the LG-GM730 the most functional and easiest to use smartphone ever created,” said Dr. Skott Ahn, President and CEO of LG Mobile Communications Company. “This phone is a springboard for us. We will launch a number of smartphones this year; most of them will follow this same winning formula.”

Built-around a 3D cube layout, S-Class User Interface provides four customizable home screens. The simple flick of a finger instantly turns the cube from one side to the next. S-Class User Interface eliminates nested menus wherever possible, providing more direct access to features and applications. Even setup for e-mail is simplified, requiring just one click. Internet Explorer 6.0 enhances the web experience.