As part of an integrated marketing campaign breaking this summer, LG Mobile has signed a deal with Channel 4 to create a bespoke branding package that will cover a hand picked, targeted array of key US and UK programming.
The agreement covers programming which specifically targets 16 to 24 year olds, and the series contained within the deal share a common theme of learning and growing through relationships.
Jeremy Newing, head of marketing at LG Mobile UK, stated: “LG’s deal with Channel 4 is an important step in our strategy to engage more closely with consumers. The partnership will give LG a platform for communicating our brand values and showcasing new devices. The creative execution is key to this and we believe that it’s the style of the campaign that viewers will relate to.”
The will run until December 2009, and is valued in excess of £2million.