LG shows its latest Optimus range in country tour

LG is hitting the road with a series of shopping centre roadshows, showcasing its latest range of smartphones and offering consumers the chance to try out the innovative new technologies. The experiential roadshow will kick off in Manchester’s Trafford Centre on 12 May and will end in Bristol at the end of June.

The pop-up stand includes the latest smartphones from LG’s new top-end Optimus range, including the LG Optimus 2X, the world’s first phone with a dual-core processor and the LG Optimus Black, one of the slimmest and brightest phones on the market. The handsets are displayed on a ‘device bar’ allowing shoppers to play with the phones at their leisure with LG Crew Customers on hand to offer expert advice.

Treating shoppers to a ‘Life’s Good’ experience, visitors can connect the LG Optimus 2X to TVs to play the latest video games and there is a dedicated family area to keep the kids entertained, where they can enter a competition to win a 42” LG LED TV.

To coincide with the roadshow there will be LG experts in major retailers in the shopping centres, where consumers can gain further information about LG’s new smartphones and available tariff options. LG is also running an exclusive giveaway promotion whereby customers will receive a set of new LG headphones when an LG phone is purchased in any of the stores in the shopping centre.

Alex Windle, Head of Marketing Mobile Communications at LG, comments; “We have a great new product range and the roadshow offers us a great opportunity to meet our customers face to face, get valuable feedback on what they want from us and show them our latest smartphones and innovations. We’re really excited to meet everyone over the next few weeks.”

LG will be visiting the following locations on the below dates showcasing the LG Optimus 2X, LG Optimus Black, LG Optimus Me, LG Optimus Chat and LG Optimus One: Manchester Trafford Centre – 12th to 15th May; Birmingham Bullring – 12th to 15th May; London Westfield – 19th to 22nd May; London Bluewater – 26th to 29th May; Bristol Cabot Circus – 9th to 12th June.