Enterprise communications and IT specialist, Intercity Technology, has recruited ex-Virgin Media Business sales director, Georgina Lord, to head up its inside sales and marketing teams.
Georgina joins Intercity having worked with Virgin Media Business for nine years, during which she became the youngest and only female director within the organisation.
She transformed the way the Virgin Media Business’ inside sales team operated, and increased the team’s headcount from 12 to 200 within five years.
In her new role as inside sales and marketing director, Georgina will be responsible for delivering consistent messaging across the organisation, accelerating new business and maximising the company’s potential through a new digital approach.
Intercity Technology, which is headquartered in Birmingham, has delivered communications and IT services across the globe for over 30 years, serving over 4,000 customers worldwide with best-in-class solutions and services. The company also recently announced a £10m investment into developing its own unique and patented unified communications solution, Touch Technology, rivalling other major US based players.
Andrew Jackson, CEO at Intercity Technology said: “Georgina is an extremely talented and hard-working individual. Her drive and industry knowledge will be vital in leading the inside sales and marketing team going forward.
“This is a pivotal time for the company as we transition from our traditional roots to develop our own innovative technology solutions. Georgina’s expertise in sales and her passion for this industry is exactly what we need. We’re confident that she is the right person to help us achieve our growth ambitions.”
Commenting on her appointment, Georgina said: “Intercity is on the cusp of something momentous. The company has made some ambitious, strategic acquisitions over the last few years, and I’m relishing the task of bringing together all elements of the business and revamping the sales and marketing strategy.”
“Intercity is not only an innovator in the industry, but also a great place to work. The senior team has established a cohesive culture across the business and developed an extremely talented and technically skilled group of colleagues. I already feel like part of the family and I’m looking forward to building our client portfolio and cementing the brand as a key player in the market.”