Developed by ancillary specialists Collinson Latitude PointsPlus will provide brands in the telecoms industry with a means to generate additional revenue, differentiate their brand and engender customer loyalty at a time when the sector is still struggling with the effects of the global recession.
Brands will be able to use PointsPlus as a flexible, scalable standalone points earning and spending platform or it will easily integrate with existing loyalty programmes. This enables customers to earn points when shopping online at thousands of partner merchants around the world, including Marks and Spencer and Boots. Brands can then choose which online outlets customers can spend those points with via an integrated online redemption platform.
Businesses benefit from consumers using their site as an online shopping portal, and earning loyalty points while they do so, in a number of ways.
Additional revenue is generated from a share of the money their customers spend via their website with partner merchants.
They gain further insight into their customers purchasing behaviour, allowing them to further tailor the products and services they offer.
The increased web traffic and time consumers spend on their website engenders greater brand engagement.
With one platform telecoms brands can now offer their customers the chance to spend these points on their own products or services, or at other outlets of their choosing around the globe. Allowing them to increase sales and reduce the amount of unspent points in their loyalty programme.
Janet Titterton – Business Planning Director, Collinson Latitude, stated: “PointsPlus is the evolution of additional revenue products we’ve been developing for over 20 years. This is the best commercially available integrated platform that allows brands to provide customers with an easy way to both earn and spend loyalty points across the globe via their website. All of which can be implemented quickly and cost-effectively with minimum disruption from a single supplier.”