Mainline Kicks Off Partner Programme

Martin Tufft

The indirect channel remains central to EE’s ambition to become the communications provider of choice for business, and independent dealers working with Mainline have a vital role to play in the network’s channel strategy, said EE’s chief of business sales and marketing Gerry McQuade in a presentation at the distributor’s latest Premium Partner event.

Held in the famous pitch view room at Wembley Stadium, the event was opened by Mainline’s sales and marketing director Martin Tufft. The event is the first since EE’s acquisition of Mainline in December last year – and saw Mainline’s top performing partners gather to share best practice, gain insights from the network, learn about the latest sales tools available to them and to celebrate the distributor’s biggest ever deal in the indirect channel.

The partners watched presentations from Tariffcom’s Eric McCabe and from other EE executives, including head of market intelligence Andrew Beurschgens, director of RAN development and programmes, Mansoor Hanif and head of indirect corporate marketing Sharon Walker before engaging with them in a series of break-out sessions.

The day concluded with a tour of the stadium.

“The event has been a fantastic opportunity to share our plans with our Premium Partners,” said Martin Tufft. “I’m also pleased we’ve been able to formally welcome new dealers to the Premium Partner Programme which goes further to underpin our ambition for 2015.’’