Mainline makes small talk with a big idea

Orange distributor, Mainline Digital Communications, has launched an online chat service to provide its dealers with an instant response to their queries and to enhance the company’s levels of customer service.

Mainline dealers who have an iManage account can simply log in and click on an icon to start the Online Chat system, which is similar to instant messaging. Dealers can then select from the company’s departments that are currently online and begin chatting.

The service also allows dealers to carry out useful actions such as attaching documents and printing or emailing a transcript of the conversation. There is also the facility to provide feedback and rate the level of support received.

Mainline’s director of dealer sales, Gail Hollinshead, stated: “Mainline is an industry leading company which is always coming up with new and innovative ideas. We have always aimed to provide our dealers with prompt replies to their queries and the Online Chat service is designed make that service even more efficient. This additional channel of communication will make all Mainline departments even more accessible and responsive to our dealers.”