Maximizer Software drives mobile CRM 2.0 market version 10.5

Maximizer Software, a provider of simple, accessible customer relationship management (CRM) solutions, has announced the availability of its latest CRM software, Maximizer CRM 10.5.

Providing organisations a full scale CRM solution directly on the
smartphone, Maximizer offers real time access options to customer and prospect information on multiple platforms, including BlackBerry 8000 Series, Pearl, Curve and Bold smartphones and now Apple iPhones.

Enhancements in Maximizer CRM 10.5 are designed to support real time customer interactions from the office, in the field, and while on the road, ultimately driving the customer acquisition, customer service and customer retention.

“In today’s economy, when companies are looking to maximize ROI, while improving communications with customers and prospects, Maximizer CRM 10.5 delivers both,” said Vivek Thomas, managing director EMEA at Maximizer Software. “With MaxMobile in version 10.5, Maximizer provides organisations a solution that gives real time insight into their customer base and prospects, enabling customer interactions that build better relationships.”