Through this collaboration, mBlox clients can now gain access to leading advertisers who place ads in the unused characters of outgoing text messages, creating a revenue stream which can offset program operating costs, while also generating positive associations with marquee brands.
Along with mBlox’s expertise in providing a secure delivery network, SinglePoint’s easy-to-use web interface allows publishers to manage inventory, and access reporting tools crucial to monitoring campaign success while maintaining complete control of their programs.
Through this strategic alliance and the commitment to provide market-leading services, qualifying publishers who use the mBlox network will also receive an ad revenue share bonus.
Brian Johnson, senior vice president of global sales, mBlox, comments: “Mobile advertising has witnessed staggering growth over the last year. The combination of the ubiquity and reach of SMS with mBlox’s large customer base provides the perfect formula for advertisers to reach more consumers in new and effective ways. We are delighted to be working with SinglePoint to offer our customers a best-in-class ad insertion service, with the additional upside of a preferential revenue share.”
Gowri Shankar, CEO, SinglePoint adds: “mBlox has been at the core of the mobile industry for over a decade and is well-known for its reliable mobile messaging delivery and innovative partner network. We look forward to a successful collaboration of expertise that delivers a simple yet profitable solution for our clients.”