MEF elects new Asia board

New Asia Board committed to driving member revenues from mobile commerce & content, widening MEF Asia’s regulatory focus and deepening network operator relationships

MEF, the global trade body for the mobile media industry with a dedicated focus on mobile commerce, today announces an expanded Asia board led by newly-elected Chair Colin Miles, EVP & co-founder, i-POP Networks Pte (an InternetQ Company). Reflecting the ongoing evolution of the industry, the MEF Asia Board also brings together leaders representing the wider ecosystem across Asia, including Admob, Hungama Mobile, IMImobile, InMobi, KPMG China, Maxis Communications Berhad, Mono Technology, Netbiscuits, Speedcast, Silverstreet and Tata Teleservices.

Co-founder of i-POP Networks Pte Ltd and until now, Vice-Chair of the MEF Asia Board, Colin is a renowned mobile media entrepreneur and industry evangelist. Commenting on his appointment, he stated: “Having witnessed and contributed to the positive and sophisticated development of MEF over three truly dramatic years, I’m absolutely delighted to take on a leadership position for this incredibly impactful global association. I’d especially like to pay tribute to outgoing Chair, Neeraj Roy, for his outstanding personal contribution to MEF Asia.”

“Building on our strong presence in Singapore, the immediate plan for MEF Asia is to consolidate our
membership growth and regional expansion across new territories including Australia, Southeast
Asia, China and India. Neatly positioned at the centre-point of the region, Singapore represents the powerful heartbeat of a connected Asia and has proven an ideal base for us.

“As Asia Chair, I look forward to working with an exceptionally capable Board and Executive to create an exciting road-map focused upon driving member revenues around mobile commerce & content, strengthened through active membership involvement and collaboration,” Miles added. “Strategic plans include proactively engaging with regulators and stakeholders in ASEAN and extending our engagement strategy with network operators, many of which can benefit from what MEF Asia has to offer. In this way, we can empower our members to collectively chart the course for this ever-growing industry as the mobile ecosystem continues to embrace and shape every aspect of our daily lives.”

Andrew Bud, MEF Global Chairman, commented: “Asia is a key territory for innovation and growth for MEF and its ever-broadening member base. With his long experience in the Asian market, great industry expertise and invaluable contribution to MEF Asia Board, I have every confidence that Colin’s leadership will further strengthen MEF’s position across the region. I’d also like to thank Neeraj Roy for his important contribution to the Global Board during his years as Asia Chair.”