Micro-P Signs Tech21’s product range in the UK

Distributor Micro-P has announced a strategic partnership to distribute Tech21’s product range in the UK from April this year. The agreement includes Smartphone, Tablets and Laptop/MacBook solutions through the Mobile, Retail and B2B sales teams.

John Doughty, Micro-P General Manager Mobile said ‘Tech21 products provide Impactology, extreme protection for tech devices and Micro-P is excited to bring Tech21 products and messaging to the UK Market. They will provide an exciting addition to our accessories portfolio’.

The mobile accessories business has changed radically over the last few years and, as Micro-P’s Head of Mobile, John Doughty explains, this may require a change of mind set with some resellers.

The first change is that accessories should no longer be treated as an afterthought. ‘Some resellers still equate mobile accessories as headsets with curly wires, cheap USB cables and chargers,’ says Doughty. ‘That’s not what accessories are about.’

There’s also the danger that some resellers only mention accessories after closing a handset sale. ‘There’s a very good chance that the customer will go to one of the big high street retailers and make their purchases there,’ continues Doughty. ‘Therefore the sensible approach is to treat accessories as part of a complete solution by carefully establishing the customer’s needs.’

Jon Rogers, Tech21 UK Country Manager said ‘Our mission is to provide the toughest possible impact protection for tech devices and we do it with passion, compassion and a single-minded focus. We want our customers to feel confident and carefree. We’re obsessive about protection so they don’t have to be and we’re delighted that Micro-P has recognised this. Whilst conducting our strategic review for the UK we found Micro-P a clear first choice and given Micro-P’s strength in Retail and Mobile Distribution they offer the perfect sales platform for the Tech21 range’.