The investment, which follows first round finance from Germany-based venture capital firm eValue announced in February 2011, will enable StrikeAd to continue its international expansion. In 2011 the company opened New York offices and it recently announced a move into the Japanese market in conjunction with mediba Inc., a leading Tokyo-based advertising business.
StrikeAd offers the world's first mobile-specific advertising Demand Side Platform (DSP). It allows media agencies to manage and optimise multiple global mobile advertising campaigns from multiple advertisers from a single platform. The StrikeAd platform is unique in giving advertisers access in real time to over 30 billion page impressions per month via its integrations with all major mobile media exchanges. This allows users to buy the best performing inventory to provide effectively filtered and optimised sales leads.
"StrikeAd technology allows media buyers to create and deploy global mobile advertising campaigns at an unprecedented scale and transparency, based on both targeted audience and user profiling," commented Alex Rahaman, CEO of StrikeAd. "As well as supporting our expansion into the US market, the backing from DFJ Esprit will allow us to further our global expansion and continue to develop new areas of technology – such as cross-device targeting."
"We decided to invest in StrikeAd because of its market leadership position, unique technology and strong management team," said Nic Brisbourne, Partner of DFJ Espirit. "The company is poised to benefit from rapid growth in the market for mobile advertising and the trend towards programmatic buying. The untapped potential in mobile is enormous.
"DFJ Esprit has extensive experience in the international digital industry, and we look forward to working alongside StrikeAd in its global expansion and continuous development of cutting-edge technology," he continued.