Mobile operators get Social Analytics solution

Xtract, a provider of social intelligence-powered advanced predictive analytics technologies and solutions and Nokia Siemens Networks, global enabler of telecommunications services, announced today that they will jointly deliver a Predictive Analytics solution to mobile operators globally.

With advanced capabilities for analysing and segmenting customers, the solution helps operators reduce churn and target their marketing campaigns more effectively.

When integrated with other capabilities in the Nokia Siemens Networks’ offering for Customer Experience Management, such as campaign management, the Social Analytics solution strengthens the insight generated for the departments across the operator organisation.

“Nokia Siemens Networks offering provides a superior platform for our advanced predictive analytics solutions to deliver industry’s best prediction accuracy, below the line take up rates, and profiling for automated customer experience management,” said Mika Lindholm, CEO of Xtract. “Operators around the world will be able to unleash the power of subscriber data, including insight from social networks. For their customers, the benefits are proactive and relevant response to their needs, personalisation of marketing campaigns, and more effective customer care.”

“Social Analytics is a powerful tool to enhance the customer experience, which is a top priority for many operators. It provides valuable insight for automated action, such as targeted promotions, to reduce churn and increase subscriber ARPU. In one of our recent projects for an operator in the Middle East and Africa we demonstrated improved results of the monthly promotion campaigns by more than 100%,” added Matthew Dove, head of solutions and portfolio management in consulting and system integration, Nokia Siemens Networks.

The Xtract solution will be offered to the market as part of the overall Nokia Siemens Networks Business Solutions portfolio and as a stand alone product.