NEC Computers UK goes 100% Channel

NEC Computers has announced its new sales strategy to distribute its entire range of computer solutions exclusively through the channel. Within the next three months it will recruit one major mainline distributor and subsequently, in the next year, sign up to 100 accredited resellers, enabling NEC Computers to supply its products on a next-day basis to its customers and take full advantage of its build-to-order capability.

NEC Computers will sell its full range of desktop PCs, laptops, servers and storage products solely through the channel and will sign up specialist partners to distribute its high-end enterprise solutions, such as NEC’s Virtual PC Center and Fault Tolerant server range. NEC Computers already has a strong partner network in the education market and is looking to further develop its reseller base in all other vertical sectors, including healthcare, finance and the media industry.

Resellers that are currently enrolled on NEC Computers’ partner program already enjoy a number of key benefits, such as being able to utilise NEC Computer’s European-based build-to-order manufacturing facility. NEC Computers also offers its resellers a dedicated account management team, full product training, and products that have a stable lifecycle and are environmentally-friendly. Alongside this, NEC’s extranet is a popular and vital tool used by resellers, allowing them to overcome the information challenges that can often occur within a multi-vendor environment.

To support its move to become exclusively channel-focussed, NEC Computers is launching the “NEC Generation” range of computers in the UK market. The entry-level product range has achieved excellent recognition throughout Europe and is specifically designed for the SME market.

As part of NEC Computers’ commitment to the channel Herve Le Fell has been appointed as UK Managing Director and Rick Wallis has been appointed as UK Sales Director. Herve, who has overseen operations in NEC Computer’s Headquarters, will support the overall channel strategy while Rick, who has a rich heritage in working for and with computer resellers, will oversee NEC Computers’ sales operations in the UK.

“The UK is the second largest market for NEC Computers in Europe, and we are looking to replicate the success we have achieved in other European markets by selling our products exclusively through the channel. We currently have excellent long-term relationships with a number of UK resellers and are looking to migrate any direct business completely over to the channel as we believe the level of service we can provide to our current customer base will be enhanced by involving the right channel partner. This move makes perfect sense, rather than competing with channel partners for their customers, we want to align ourselves and support the channel,” said Rick Wallis, newly appointed UK sales director, NEC Computers UK.