New director of mobile payments at Vodafone

Vodafone Group, a pioneer in the development of money transfer services via mobile, has appointed Cenk Serdar as director of mobile payments.

Serdar has over 15 years experience in the internet and mobile communications industries. Before joining Vodafone as the director of mobile payments, he served as the chief VAS officer of Turkcell where he worked on a wide range of new business opportunities including mobile internet and mobile messaging, as well as new services such as mobile payments, mobile marketing and mobile signature.

“Cenk Serdar is a highly driven, experienced individual who understands the importance of extending money transfer services across our footprint. He brings new insights to the team and I am delighted to welcome him to the Group,” said Tim Harrabin, central Europe and Africa regional development director.

Vodafone, with its flagship service M-PESA, is committed to providing money transfer services in more of its markets. Serdar will make this a priority. Launched in 2007, M-PESA now boasts over seven million customers in Kenya and is also widely available in Tanzania and Afghanistan.