New Way to Work Index from Unify

Dean Douglas Unify CEO

Unify has released the industry’s first New Way to Work (#NW2W) research series with data from global business executives from more than 25 countries. The Unify New Way to Work Index was announced during CEO Dean Douglas’ keynote at the CeBIT Global Conference, where he detailed the imperative for business leaders to prioritize creating new strategies for communications and collaboration systems and IT infrastructure. Douglas has declared 2014 as the year the New Way to Work will be prioritized for investments by C-level executives and is investing in Unify research, technology and partnerships to lead the industry in solutions to support this transformation.

The first research wave for the Unify New Way to Work Index ran between January and February 2014 and surveyed more than 300 executives across the globe focusing on the habits and constructs of successful teams. Among the results was the finding that 94 percent of respondents work with virtual team members, indicating the rise of today’s mobile and global workforce and an urgent need for solutions that create enhanced productivity and collaboration across multiple platforms.

“Increasingly, work today is remote, mobile, and distributed and we’re on track to see 1.3 billion virtual team members join the global workforce by 2015,” Douglas said. “Even with advances in technology to meet the needs of ‘anywhere workers’, many organizations find themselves mired in fragmented systems, with frustrated users and missed opportunities. As a trusted advisor to customers around the world, Unify is taking a leadership role to understand the issues and help companies create a plan for the New Way to Work that brings a transformation to their entire enterprise. This transformation brings new collaboration and communications systems with real-time engagement technologies that energizes workers and dramatically improves business performance.”