The Most Innovative Channel Product award recognises the company who introduced an innovative, cutting edge product or service in 2007, and can clearly demonstrate the impact the product has had on the channel market and its financial success.
In 2007 NewNet unbundled several BT exchanges across the South Coast to offer LLU business and residential ADSL+ services with speeds up to 24MB and a 2MB/s leased line equivalent termed ‘NewNet Direct’.
Amy Moore, Head of Channel Strategy at NewNet plc commented: “Since our recent unbundling of BT exchanges we experienced an immediate interest and increased activity of LLU services sold via our Channel Partners. This new business momentum has contributed significantly to NewNet’s overall sales growth and this recent nomination is testament to the quality products and services we provide our Channel Partners.”
NewNet were nominated for the award following a detailed review of LLU hardware, software application and ADSL+ services provided. The nomination was also supported by a detailed synopsis of NewNet’s channel strategy, market share growth and channel partner testimonials.
The 2008 Comms Business Awards will take place at The Royal Lancaster Hotel, Hyde Park, London on Thursday 5th June 2008.