Nigel Steljes, founder of UK AV distributor Steljes, which went bust in 2016, has re-entered the Channel with the launch of a new distribution company called Ascentae Limited.
Created to offer technology to the everyday challenges faced in business and education, Ascentae will provide collaborative work spaces via strategic vendor relationships and a network of value added partners.
Ascentae will be officially distributing Nureva, SMS & Evoko products into the UK market from 1st March 2017 and plan to enhance the product offering through additional vendor signings.
Jon Knight will be also be joining Ascentae after recently resigning from the board of Smarter Interactive. Knight will be taking the commercial director role.
Talking about the new venture, Nigel Steljes said: “I established Avocor in June 2016 as a vendor brand with a clear remit to create and develop market leading interactive technologies however, due to my long-standing relationships with Nureva and SMS, I made the decision in the short term that Avocor would carry these brands in their portfolio, acting as a hybrid distributor. My intention was also to build a specialist distribution company, separate from Avocor to represent these brands in the UK.”