Nimans Moves into Mid-Market Space with Avaya

Alongside MTV Telecom, distributor Nimans has secured distribution of Avaya’s mid-market product range for up to 500 users – opening up a new world of sales potential for itself and their growing customer base.

Nimans’ Avaya Business Manager, Tim Freeth, said resellers will benefit from much easier access to mid-market sales, following Avaya’s decision to add Nimans to its distribution channel in this sector.

He explained: “We have enjoyed phenomenal success in the SMB market with Avaya over the last four years which gives us a great platform to build from. This is a natural progression for Nimans and our resellers to take them into a much bigger market with products ranging from £11,000 up to £300,000.”

Freeth says Avaya’s mid-market portfolio is ideally suited to bigger corporations such as universities, hospitals, contact centres and multi site organisations. “Previously this technology was only accessible by being a fully qualified Enterprise reseller, which involved business partners investing in tens of thousands of pounds, as part of a lengthy accreditation process. Now a second tier has been created where the mid-market sits in what we see as a growing area of activity.”

He added: “Avaya is looking to simplify things by making it easier and more financially attractive for resellers to embrace this market. They are laying the platform to encourage and attract more resellers into this sector, as they recognise that new resellers will have to increase their skill levels.”

“We are excited to expand upon our strong mid-market base with Nimans. Avaya is an extremely attractive proposition for the mid-market,” said Mark Mitchell, Vice-President, EMEA Channels, Avaya. “Mid-market customers cite advanced ROI and enhanced efficiencies as reasons for choosing Avaya, and Nimans is well-placed to help meet the demands of this growing market.”