“We have literally been inundated with requests for resellers eager to join the promotion,” said Nimans’ Head of Handsets and Headsets, Philippa Parrish. “The response has been amazing.”
Plantronics’ Wireless Office Campaign 2007 focuses on three key selling benefits and aims to ‘get back to basics’ in its language to better engage the wider audience. A character ‘Dave’ has been created to help illustrate in a humorous way, the benefits a wireless headset brings - namely multi-tasking, mobility and privacy.
Philippa added: “There’s no better way for an end user to understand the benefits a wireless headset brings than by using one first hand. The response to this campaign has been overwhelming with well over 100 replies from resellers within hours of the promotion starting.”