Distributor Nimans is set to complete a series of trade roadshows, showcasing the latest industry innovations from some of the world’s leading manufacturers including Panasonic, Siemens, Mitel, Ericsson, Avaya and NEC
The events were designed to recruit more resellers and educate those already in a specific brand channel, such as by offering dealers a more informed choice about continual product developments and software upgrades.
“The emphasis was on recruiting more resellers to the brands we offer, building the channel and enhancing each reseller’s product portfolio. We are not saying to resellers that they should stop selling what they have already but offer an alternative switch that adds value and basically gives them a greater reach into the market – more choice for them and their customers,” explained Nimans’ Phone Systems Sales Manager, Phil Adams.
“Our aim is to encourage a greater selection of people, selling our products, building knowledge and evangelising products around those resellers to make sure they have a clear understanding of how to take that product to market and how to position it. It’s about informing and educating.”
Phil said this year’s concept followed on from some very successful trade shows last year where Nimans on boarded hundreds of new resellers into the overall channel.
“This is the first universal series of roadshows rolled out across all brands, where there is something different and dedicated for each manufacturer. In 2007 we are planning to run these roadshows on a continual basis, highlighting new messages, trends and developments to the market on an on-going basis.
“There will be more roadshows, more dealer days, more education and more recruitment, as part of an aggressive assault by Nimans to grow the channel for each brand we work with. Everything will be bigger and better,” concluded Phil.