In a keynote at the opening ceremony of the event, executive vice president and chief development officer at Nokia, Mary McDowell, said: "The Asia Pacific market has been an extremely important region for Nokia over the years and remains hugely important to Nokia. Asian consumers' eagerness to use technology makes this region a great place to introduce new devices and services. Singapore and many of its Southeast Asian neighbours represented here today will be among the first to take advantage of the future solutions Nokia intends to bring as we connect the planet so that everyone can participate.”
At the event, Nokia unveiled the new Nokia E72, its latest full QWERTY smartphone which brings a rich mobile email and instant messaging experience right out of the box, making it a great device for people who want to be connected, and productive in both their personal and professional lives.
Building on the formula from the hugely successful Nokia E71, this latest arrival in Nokia's Eseries family maintains the essential elements of its predecessor, whilst still improving its capabilities in a number of areas. The Nokia E72 is expected to begin shipping late in the third quarter of 2009.
Nokia announced the Nokia 5530 XpressMusic, a compact XpressMusic device that uses a touch interface for accessing people and content on the brilliantly clear homescreen. The Nokia 5530 XpressMusic follows in the footsteps of the Nokia 5800 XpressMusic, expanding the touch XpressMusic phone range with a youthful device that has a solid stainless steel frame finish and comes in five vivid colours. The Nokia 5530 XpressMusic is expected to begin shipping in the third quarter of 2009.
Nokia also introduced the Nokia 3710 fold, a mobile device that balances eye catching design with the latest in mobile functionality. The compact Nokia 3710 fold adds a personal touch with an artistic pattern on the cover and comes with an appealing array of features in a renewed, but instantly familiar user interface. The Nokia 3710 fold is expected to be available in the fourth quarter of 2009.