Launched last week, Bebo Open Mobile is a global partnership program for mobile operators, handset manufacturers and mobile software developers. The initiative offers Partners a suite of tools to support the delivery of the Bebo social networking experience to mobile users.
Sean Kane, global head of mobile at Bebo, said: “Bebo Open Mobile is already succeeding in delivering an improved mobile experience for our customers and increased revenue for operators. Welcoming O2 as a Partner is a positive start for Bebo Open Mobile. We look forward to collaborating with O2 on more of its innovate offerings as we extend the Bebo Open Mobile suite of tools.”
As a Bebo Open Mobile Partner, O2 will become the first UK operator to benefit from access to the program’s mobile Internet, messaging and media technologies. O2 will collaborate with Bebo to offer exclusive mobile content to its users, as afforded by its Bebo Open Mobile Partner status.
Antony Douglas, head of content at O2, added: “We know how important social networks are to our customers and have seen huge traffic growth to Bebo and other social networking sites over our portal. Becoming a Bebo Open Mobile Partner will further enhance the experience for our customers.”