O2 rewards innovative mobile app partners

O2 UK has announced that three inaugural members have been accepted into its Applications Centre of Excellence, following the launch of the scheme last year. Corporate applications developers Asavie, Neverfail and Telmap will become the Centre’s first official members, marking a significant milestone for the programme.

The three partners will now collaborate exclusively with a specialist O2 team, who will support the development and marketing of innovative and bespoke mobile applications. The programme will aid the development of Asavie’s secure mobile access solution AccessMyLan, Neverfail’s business continuity solutions, and Telmap’s satellite navigation solution Telmap Navigator.

O2’s Centre of Excellence programmes have a proven track record for helping corporate customers further develop their services and drive sales. This model, a first for the corporate applications market, will enable Asavie, Neverfail and Telmap to continue their success in an increasingly competitive industry. Membership into the Applications Centre of Excellence allows partners to take advantage of O2’s experience in the corporate sector, and indepth knowledge of the needs of its customers to help tailor applications for their market.

The solutions provided by the new inductees highlight the wide range of mobile applications that O2’s Applications Centre of Excellence encourages. Asavie will offer hosted secure remote access services for operators and service providers; Neverfail will ensure seamless connectivity to applications and data for businesses; and Telmap will develop mobile mapping and navigational solutions.

Ben Dowd, business sales director at Telefonica O2 UK, commented: “The relationships we have with our partners are first-class and we believe that constant collaboration will help us all move forward in a challenging market. Asavie, Neverfail and Telmap have demonstrated a commitment to O2 and a shared belief in going the extra mile for our customers. They are highly valued partners who thoroughly deserve this recognition for exceptional work. We look forward to helping them achieve even greater success in the future.”

The programme follows on from the success of O2’s Data Centre of Excellence, a proven model showing how clear objectives, defined by O2 and the partner, can increase sales and revenue for both parties. By adopting a customer-centric approach, the programme ensures that solutions are released into an appreciative market.

Oren Nissim, CEO at Telmap, said: “There is clearly high consumer demand for mobile mapping and navigation services, demonstrated by the volume of mobile phones released with an embedded GPS. We are very proud to be working with O2 and believe that, together, we can showcase our Navigator product and perfectly position it to take advantage of this growing market as well as enhance the customer experience.”

The Applications Centre of Excellence is part of O2’s UK business strategy to take a more IT-focused approach to corporate and SME sales. O2 also launched the Enterprise, M2M and Data Centres of Excellence in 2008 which have all been specifically tailored to the area of business they cover, and aim to bring together experts in these areas to offer customers an integrated end to end offering.