O2 UK implements Pontis’ Individual Customer Life Cycle solution

Pontis announced that the company is providing customer base management and contextual marketing services to Telefonica UK Limited, operated under the O2 brand, the second-largest mobile telecommunications provider in the United Kingdom with more than 23 million mobile subscribers.

Telefonica UK – Pontis’ first customer to implement the company’s next generation Segment of One platform – runs many thousands of offers per month, including contextual welcoming offers for new subscribers, Mobile Internet promotions, individual top-up stimulation activities and end-to-end retention strategy.

Pontis’ solution allows Telefonica UK to deliver highly personalised offers to individual subscribers, resulting in improved customer loyalty, lower churn rates and increased revenues. Pontis has tested more than 1500 business logics over the last 12 months in O2, translating the winning ones into thousands of mini offers run every day, targeted at specific individuals.

Martin Bould, Head of Consumer Marketing commented, “These days, Pay As You Go mobile phone subscribers have a plethora of choice. In an incredibly competitive market, operators have to offer competitive and compelling offers, and as a result, operators increasingly have to focus on building much more personal relationships with their subscribers throughout the customer lifecycle, to ensure loyalty in every given point of the customer life cycle. This is what Pontis is able to provide.”

Alon Werber, Vice President Marketing at Pontis added, “We are delighted to be working with a leading brand such as O2. We are working very closely with the O2 team to ensure a continued and innovate approach to the marketing campaigns that have been implemented.”

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