For an industry that is seeking innovations to protect it from the recession in Europe, Orange France has raised its environmental credentials, helped raise funds for an environmental charity, saved money for some of its customers and made money for itself.
Orange’s offer is effectively a SIM-only package, as it asks existing customers to sign up for a 12 month contract without offering them a new handset.
Under the terms of the offer, which is available to its customers in mainland France only, Orange will give a customer a €40 cheque if they renew their subscription for a further 12 months but continue using their mobile handset. A further €5 is donated to the World Wildlife Fund (WWF). The offer has been in place since early March but is only available to customers who have accumulated at least 1,500 loyalty points under the Orange loyalty programme.