Orange will reward millions of winners every month and customers will be sent a text message within minutes of topping up to inform them if they are successful. Orange Bright Top Ups launch with holiday and leisure inspired prizes providing Pay As You Go customers with fun in the sun over the spring and summer months.
Prizes include thousands of non-mobile prizes such as European breaks, weekends away in the UK, tickets to Glastonbury, portable BBQs, beach towels, frisbees, juggling balls, and giant beach balls. Orange will regularly renew the theme of its prizes with new gifts up for grabs throughout the year.
If a customer wins a mobile prize including text bundles, and extra credit, these can be redeemed by simply replying ‘yes’ to the text.
Non-prize winners can claim a two for one entry voucher to top attractions in the UK, including theme parks such as Alton Towers Resort and Chessington World of Adventures & Zoo, and fun outings to Legoland Windsor, the Dungeons and Madame Tussauds London.
Pippa Dunn, director of pay as you go at Orange UK, said: “Bright Top Ups from Orange will make topping up more fun and exciting. With a one in three chance to win a really great prize with every top up, we'll be giving away millions of instant prizes every month.”