paysafecard and BT launch mobile money service for eCommerce

International payment provider, paysafecard, has teamed up with BT to give 70 million mobile users the chance to buy online by charging the purchase to their mobile phone.

The scheme launches with all of the UK’s major mobile operators, which include Vodafone, O2, Orange, T-Mobile and 3. Mobile users will be able to spend at any of paysafecard’s 2,700 integrated websites, without ever having to disclose their financial details.

BT’s agilemedia team and service provider Dialogue Communications have been working with paysafecard to deliver the service to address this rapidly developing market. From the outset, the design brief was to make the user journey simple and convenient, while conforming to the UK mobile industry standard Payforit.

Until paysafecard pioneered the prepaid voucher for online payments, consumers across Europe without a credit or debit card were typically excluded from online shopping. Now with this additional functionality, anyone with a mobile phone has a simple, safe and convenient way to pay online.

David Hunter, UK CEO at paysafecard, said “This is a great team effort between BT agilemedia, Dialogue, paysafecard and the mobile operators. Millions of people could potentially benefit from the ability to pay online without plastic, many for the first time, which is incredibly exciting.”

Mike Steel, head of business development (participation media) at BT agilemedia, said: “This project has been an innovative example of how to use the Payforit scheme for online purchases. The use of frictionless payment methods such as Payforit, provide exciting opportunities for all players in the value chain in the coming months.”

As well as being available via 70 million mobile phones, paysafecards and vouchers are available at over 20,000 local PayPoint shops throughout the UK. paysafecard is accepted at websites ranging from airlines, to games, music downloads and telephony, enabling web-shoppers to make purchases on the Internet in a matter of seconds, without disclosing bank or credit card details.