The company has enlisted an unusual tactic to reach potential customers - through on-pitch advertising at the England v Sri Lanka test match.
Peach Telecom logo was emblazoned on the pitch for the start of the first test on March 26 and will be seen by millions of people globally through Sky Sports by the end of the second test on April 7.
Managing Director, Darren Scott-Healey, says the move is representative of the company’s plans to increase its turnover for the sixth consecutive year through clever marketing and sales initiatives.
He said: “We’ve always been ones to think outside the box, whether we’re researching new technologies or planning our marketing strategy. This year we have set ourselves strong goals and aim to increase our number of customers substantially through innovative thinking. Our advertising at this international game will ensure our branding is seen by millions and play an important part in increasing awareness of Peach Telecom.”
The company, which was placed ninth in The Sunday Times Fast Tech Track 100 last year, has already seen the benefits of marketing through sport. Its sponsorship of Hampshire Chamber of Commerce’s annual football competition at St Mary’s Stadium in Southampton resulted in a number of sales conversions.
Darren Scott-Healey concluded: “What’s clear through our track record is our ability to win business and provide a service that exceeds our customers’ expectations. Increased brand visibility through tactics such as our advertising at the Galle International Stadium and the P Sara Oval throughout the test match will certainly further our opportunities to do this and open even more doors.”