Phone call tracking add-on for Google Analytics launched

ClickThrough Marketing, a UK-based internet and search engine marketing company, has announced the launch of a module add-on for Google Analytics that allows you to track phone call conversions from any source including pay per click, natural rankings, forums, banners, affiliates or any online advertising channel.

Launched as a free service to current clients, the system allows marketers’ to track phone call made on your website and display them in Google Analytics as a conversion alongside other conversions like sales, enquiry forms and email subscribes. This means you are able to easily track the true ROI of all your online marketing channels and make informed decisions based on the real cost per acquisition each campaign is delivering.

Phil Robinson, founder at ClickThrough, said: “We’ve been tracking phone call conversions for years, however, this new service allows us to seamlessly track phone call data in real time alongside other key conversion points. Key benefits are that we are able to improve the efficiency and effectiveness of our clients PPC and other online marketing activities.”

The call tracking module has a number of rich features including showing the geographical location of callers, free call queuing, missed call alerts via email and SMS, free voice mail and customised messaging.