Phones 4u gives away £5.5m as thank you to customers

Phones 4u is launching two promotions this month, worth over £5.5million, as a way of saying thank you and ‘Merry Xmas’ to its customers.

As a mobile phone retailer aimed at a youthful, tech-savvy audience, where smartphones are such a huge part of everyday life, Phones 4u recognises that customers expect to be able to see these devices in action, streaming video and music off the web, when deciding which mobile phone to buy next. Good quality Wi-Fi is an essential asset for Phones 4u and an important one in ensuring their customers are getting the best experience possible when visiting their stores.

As a result, Phones 4u recently agreed a partnership with The Cloud, a BSkyB company, to deploy wireless internet access at all of Phones 4u’s retail outlets across the UK, making ‘4u Wi-Fi’ freely available to Phones 4u customers in store. As a way of saying ‘Merry Xmas’ to their customers, Phones 4u will also be offering customers 3 months free unlimited (at 1GB per month on a fair usage policy) Wi-Fi when they purchase any Wi-Fi enabled pay as you go or contract mobile phone at Phones 4u throughout the Xmas period.

The new 4u Wi-Fi offering from Phones 4u allows customers 3 months of free access to Wi-Fi from their mobile phones whenever they are in one of The Cloud’s 6000+ hotspots across the UK. What makes 4u Wi-Fi even better is that customers only have to register for their Wi-Fi access ONCE. Each time they then enter one of The Cloud’s Wi-Fi hotspots, they will be automatically connected to wireless internet.

Alistair Firth, Director of Customer Development at Phones 4u said: “We recognised that our smartphone customers want to be able to utilise the full capability of their handset without having to worry about their network data allowance. 4u Wi-Fi not only gives them unlimited Wi-Fi access at locations including McDonalds restaurants, JD Wetherspoon pubs, Caffe Nero and thousands more venues including Phones 4u stores, but excitingly it also provides the added convenience of a one-time registration, so there’s no more wasting time with repeated registrations and logins, just seamless access every time they enter one of The Cloud’s more than 6,000 Wi-Fi hotspots.”

In addition to free Wi-Fi this Xmas, Phones 4u are also giving their pay as you go customers a free £10 top-up, delivered to their smartphones by text on Xmas Day.

Scott Hooton, Trading Director at Phones 4u said: “This Xmas, we wanted to give something back to our customers, to say thank you and wish them a Merry Xmas from us all at Phones 4u. Pay as you smartphones are always an extremely popular gifting option at this time of year, whether it’s parents buying them for their children, or people buying them for their loved ones. This Xmas, with every purchase of a pay as you go smartphone, we want to make that gift – whether it’s for yourself or someone else – extra special. We’re hoping a £10 top-up delivered on Xmas morning will put a smile on people’s faces. That’s plenty of credit for all those Xmas present ‘thank you’ messages!”

Phones 4u will be offering £10 free top-up with every pay as you go smartphone purchase from 16th November. It will be offering 3 months free 4u Wi-Fi from 16th November also. Customers will get their first 3 months free, then it’s just £2.99 per month for unlimited Wi-Fi access (at 1GB per month).