Polycom Launches VVX 1500 Business Media Phone

Polycom say they have redefined desktop communications with the introduction of its first business media phone, the Polycom VVX 1500. The VVX 1500 is the first device of its kind – a business media phone that combines a personal video conferencing system with a fully featured voice over IP (VoIP) telephone with Polycom HD Voice and an open application programming interface (API) and microbrowser for real-time delivery of personalised web content as well as integration with key business applications.

All of these features are seamlessly integrated with a colour touch-screen interface to enhance personal productivity, simplify multimedia communications, improve team collaboration, and reduce travel costs.

“We anticipate that within five years, nearly 10 million business media phones will be shipped worldwide, generating more than U.S. $3 billion in annual revenue. They are a key to the future of the IP PBX business,” commented Keith Nissen, principal analyst at In-Stat. “With its rich heritage in voice and visual communications and content sharing, Polycom is well positioned to be a leader in this new world of communications. The company’s VVX 1500 is the first business media phone that enables customers to work more efficiently and effectively than ever before by tying together voice and visual communication with critical business processes.”

Broad Soft, a leading provider of VoIP applications and a long-standing partner of Polycom, has been integral in bringing the VVX 1500 to market. “There is growing demand from our service providers and customers to help them configure video within our BroadWorks call control platform,” said Mike Tessler, CEO of BroadSoft. “We have a long history of teaming with Polycom to deliver high quality hosted VoIP solutions, and the VVX 1500 is especially compelling because it goes far beyond the functionality of a traditional video phone by combining rich telephony, business-class video and an applications platform that is all deeply integrated with the BroadWorks platform, and it is extremely easy–to-use.”

The VVX 1500 comes bundled with several applications including the Polycom Productivity Suite, which enables users to initiate and control audio conference calls right from the device’s screen as well as record calls locally using a flash drive in the phone’s USB port. The VVX 1500 also features a free web service called My Info Portal through which customers can select to receive content such as local weather reports and other personalised information on the screen when the device is not in a voice or video call.