Puma Gives IP Telephony a Sporting Chance

IP telephony platform vendor Swyx has been chosen by Puma, one of the world’s leading sports and lifestyle brands, to replace its ageing BT Meridien telephone system.

The new SwyxWare ‘pure’ IP telephony system is supported by Swyx partner NGC Networks and will integrate directly into Puma’s existing IT environment connecting its three UK operations together onto a single network. Puma employs 180 staff in the UK and is headquartered in Leatherhead with a distribution centre in Batley, Yorkshire and a showroom in Manchester.

IT Manager at Puma, Dave Butler said, “Our incumbent telephone system was very antiquated, difficult and expensive to maintain and stood completely outside of our existing IT environment. Furthermore, call routing was virtually impossible, therefore critical calls were missed if lines were busy and we had to rely completely on third-party organisations to support this critical part of our business. We decided that a ‘pure’ IP telephony solution was the only way forward as we could then treat voice as just another ‘standard’ business application that could be integrated into our existing network environment and for basic moves and changes could be supported in-house. We looked at a number of solutions, but the system from Swyx was the only offering that was totally IP-based and met all of our selection criteria.”

The SwyxWare solution was installed at all of Puma’s offices and interconnected via the company’s Intranet, this enabled Puma to consolidate its two previous receptions to a single facility at Batley.

Butler adds, “The SwyxWare solution provides a technology platform which we can use to build future applications to meet the dynamic needs of our business. We have already integrated Lotus Notes, and we have plans to integrate our order processing system at a later date.”