Qype launches mobile review site

A series of brand new developments has been announced by Qype, a user-generated local review site in Europe, enforcing its commitment to further develop its mobile business.

The developments come hot on the heels of recent news that Qype has raised investment from partners including Vodafone Ventures to enhance its mobile offering. The deal also saw a commercial agreement for the Qype app to be uploaded onto supported Vodafone devices.

Additionally, recent developments in building Qype’s presence on mobile have included the launch of an enhanced location based app for the iPhone. The app includes new social features such as an activity feed that displays contacts’ reviews, ‘check-ins’ and photo uploads as they are posted so users can stay up to date with what their friends are doing and discover new places to visit. Users can also publish their whereabouts to Facebook and Twitter pages making it easier to share recommendations.

A new more social version of the Qype app is now available to download from the Android Market. Like the iPhone app, the Android version has social features for Qype users, however they can now be rewarded for being a ‘Qyper’. Whether it’s multiple check-ins at different venues or writing reviews, new Qype Badges like ‘Mobile Scout’ and ‘Crowd Pleaser’ can be earned.

Additionally the app has been improved, with users now able to change the search locations, edit reviews and sync bookmarks between mobile and online so they can keep updating their profile from device to device.

Qype is also introducing the app to Blackberry. This will contain similar features to the recent iPhone upgrade, bringing the social world to Blackberry users.

Ian Brotherston, CEO of Qype, said: “We firmly believe the future is in mobile. These latest developments show our dedication to continuously improving the mobile experience for our customers by building on and offering new features to users. These are exciting developments, combining the power of Qype’s real time recommendations with the convenience of mobility.

“Qype offers reviews of 600,000 businesses in Europe and has 17 million users per month, we also have one million users on mobile devices. We hope these latest developments encourage our customers, whether users or businesses, to engage with the site on a regular basis and keep it growing.”