Racing UK chooses PayWizard to monetise mobile app

Racing UK, broadcaster of live UK Flat and Jumps horseracing, has chosen PayWizard to monetise its App for Android smartphones.

The App enables subscribers to purchase subscriptions, starting at just £9.99 per month, to view Racing UK’s premium live content using the PayWizard payment solution. The App also gives racing fans the latest racecards, results, news and blogs.

This news follows January’s announcement that Racing UK selected the highly functional and versatile PayWizard platform as its preferred mobile payments partner to monetise its digital content. At the same time, Racing UK launched its App for iPhone, also powered by PayWizard.

Simon Brydon, director of business development at Racing UK, commented: “PayWizard enables a seamless user experience across devices, while the real time marketing information it provides will help ensure that we truly understand our customers, and that we can provide meaningful offers and content options that lead to greater user satisfaction.”

Jamie Mackinlay, commercial director at PayWizard, added: “PayWizard is all about offering content providers the ability to generate additional revenues from their content in innovative ways, and Racing UK is no exception. Racing UK’s decision to offer great, live content to customers on their iPhones and Android phones demonstrates how content owners can increase ARPU while also providing consumers with an enhanced user experience.”