Rafferty Takes MD Role at Avaya UK

Successful leader

Avaya has today announced that Steve Rafferty has been appointed as Managing Director for the United Kingdom, with immediate effect.

Steve’s focus in his new role will be to continue championing Avaya’s customer first culture and motivating his team towards delivering the digital transformation goals of their customers. Steve will lead the transformation and integration of the UK sales teams and ensure that Avaya’s global strategy is executed in the UK. Steve will also be responsible for continuing Avaya’s commitment to support its channel partners and customers at a local level.

Prior to being appointed UK Managing Director, Steve was Vice President of Service Providers and Systems Integrators for Avaya in the EU region. In this role, he grew Avaya’s business considerably and worked closely with many EU partners and customers.

Steve brings over 25 years’ experience in the telecommunications and enterprise software industry to his new role, having previously worked in senior sales roles for BT and SCC. He also worked at ArmourSoft and Software AG before joining Avaya in April 2015.

Ronald Rubens, Vice President for Northern Europe, Avaya, “Since joining Avaya, Steve has been a true team player and this shines through his commitment to delivering outstanding results. In his previous roles, we have seen him transform his teams to deliver deeper engagement with customers. We are thrilled he will be leading our UK team, and look forward to seeing his skills in action in the UK market.”

Steve Rafferty, UK Managing Director, Avaya, “I’m delighted to be taking on this role and continuing to build on our success across a key region in Northern Europe. Following the ‘Avaya Way’, I look forward to the transformation and integration of the UK sales teams. My experience has shown me not only the huge market opportunity in the UK, but also the immensely talented people we have within our local Avaya team.”