Record year for Hero

HTC’s Hero mobile phone has experienced a record first six months on the market, winning awards and the hearts of consumers with its easy to navigate user interface based on HTC Sense.

The success of HTC Sense, an intuitive, seamless experience built upon three fundamental principles – make it mine, stay close, and discover the unexpected, can be seen through the strong acceptance of HTC Hero.

The device has only been on sale for less than six months, but has already won several accolades including: Mobile Choice Phone of the Year; T3 Phone of the Year and Gadget of the Year; and Stuff Magazine Gadget of the Year.

Jon French, executive director for the UK and Ireland at HTC, commented: “It’s exciting to see we are beginning to build brand awareness though the fact that we are uniquely driven to enhance people’s lives by making their mobile phone experience all about them. This is clearly demonstrated by our new brand identity, ‘Quietly Brilliant’, and our global consumer brand campaign ‘YOU’, launched in October.”

Over 2010, French added the channel can expect to see more from HTC: “At a macro level, the economy will continue to present challenges in 2010, and the mobile sector will become increasingly competitive as recovery builds and consumers start, albeit slowly, to spend more freely. The focus of handsets will shift away from being feature led, and become more customisable in order to give real value for money.

“A direct result of the global recession is the consolidation of network operators and we expect to see this continue next year. We are confident that we are in a strong position to prosper in the year ahead thanks to our great operator relationships and growing retail partnerships,” he added.