Vodafone has announced changes to its organisational structure that are designed to ensure a more efficient and effective delivery of its Vodafone 2015 priorities. The new structure will allow Vodafone to implement its consumer and enterprise plans more quickly and consistently, accelerate growth in unified communications and achieve greater efficiencies from scale.
From 1 October 2013, Vodafone will merge its Northern & Central Europe and Southern Europe regions into one Europe region and will report its Turkish operating company within the Africa, Middle East and Asia-Pacific region from that date given that country’s emerging market characteristics. Philipp Humm, currently Regional CEO Northern & Central Europe, is to become Regional CEO Europe.
Vodafone is also creating an expanded Group Commercial function, comprising Brand, Consumer, Unified Communications, Terminals, Customer Operations and Partner Markets. It will also encompass the recently-created Group Enterprise organisation. Paolo Bertoluzzo, currently Regional CEO, Southern Europe, will be responsible for this function as Group Chief Commercial and Operations Officer.
Vodafone Group Chief Executive Vittorio Colao said: “These organisational changes will allow us to improve the customer experience and develop our commercial strategy more quickly and consistently. I congratulate Paolo and Philipp on their new roles.”